Client Case Study: A Custom Pinball Machine for the Launch of the Renault Twingo Electric
The fusion of retro gaming and automotive innovation. To mark the launch of its new all-electric Twingo, French automaker Renault enlisted the expertise of Hexa Pinball. The goal? To create a unique promotional item capable of captivating the public while embodying the energy and modernity of the new vehicle. Here is a look back at an electrifying “Made in France” collaboration.
The Challenge: Experiential marketing for the all-electric Twingo
When an iconic brand like Renault launches a new flagship model, its communications need to make a lasting impression. Beyond traditional advertising campaigns, Renault sought a way to create a physical, playful interaction with its audience during launch events and within its exhibition spaces.
The specifications were clear:
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Create a memorable and “pop” experience.
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Visually convey the DNA of the new Twingo (city car, electric, dynamic).
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Generate engagement (attention time) around the product.
This is where Hexa Pinball stepped in, offering a powerful experiential marketing solution: a fully custom-made corporate pinball machine.
(Insérer ici une galerie de 2 à 3 photos : détails du plateau de jeu, les “bumpers”, l’écran d’affichage avec le logo Renault).
From idea to design: Hexa Pinball expertise
For this project, our team of designers and technicians worked closely with Renault’s marketing teams. Every element of the pinball machine was designed to reflect the world of the Twingo:
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Body design: Full wrap incorporating the color scheme and fluid lines of the new car.
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An electrifying game board: the marble’s path has been designed with a storyline in mind.
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Sound and light effects: Special attention has been paid to sound design and programmable LEDs to provide high-tech visual feedback for every interaction, evoking the world of electric mobility.
This pinball machine is not merely a decorative object; it is a genuine premium arcade machine, built with the reliability and ruggedness that characterize Hexa Pinball creations.
The results: A communication tool that’s creating a buzz.
Deployed at press events and public presentations, the custom Renault Twingo pinball machine was a real crowd-puller.
Observed benefits:
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Attraction: The pinball machine irresistibly draws visitors to the stand.
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Engagement: A game lasts several minutes, giving Renault teams valuable time to interact with prospects in a relaxed setting.
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Virality: Players take photos of themselves in front of the machine and share their scores on social media, generating additional organic visibility for the brand.
Transform your communications too with a custom pinball machine.
The Renault project proves that pinball isn’t just for arcades. It is a powerful, custom-made, cross-generational communication tool, ideal for:
- The launch of a new product.
- Managing your stands at trade shows.
- Outfitting your corporate premises or break rooms (Employer branding).
- …